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Here's Exactly What Digital Marketing Is And Where It Should Be Used The term digital marketing refers to the use of the internet and technology to promote a product or service. Today, it's used by most company that have an online presence. However, if you're looking for exactly how and when digital marketing should be done, you need to read this article. Definition of Digital Marketing Digital marketing is the process of using digital channels such as the internet, social media, or email to drive awareness, interest, and action in relation to a product or service. It is often referred to as “the fourth pillar of marketing” because it creates an additional source of revenue beyond product sales and advertising. Digital marketing can be used for a variety of purposes, including attracting new customers, expanding an existing customer base, creating brand awareness, driving traffic to websites and landing pages, and generating leads. Some common uses for digital marketing inc...