The Complete Guide To The 6 Types Of Digital Marketing

The rise of the internet has made it possible for anyone to get a website up and running. However, to make an impact on your potential customers you will need to do more than just provide them with information. This article breaks down six different types of digital marketing so that you can find the one that best fits your needs.

What Is Digital Marketing?

Digital marketing is the process of using digital channels to promote or market products and services to customers. These digital channels include search engines, social media, email, and websites.

Digital marketing uses data-driven strategies and tactics to target customers where they are most likely to be engaged with your brand. This means creating a personalized experience for each customer that is relevant to their specific needs and interests.

The goal of digital marketing is to build relationships with customers and create loyalty by providing a unique value proposition that meets their needs better than the competition.

Digital marketing is constantly evolving as new technologies and platforms emerge. As a result, it’s important to keep up with the latest trends in order to stay ahead of the competition and deliver the best possible experience to your customers.

Active Digital Marketing Strategies

Digital marketing is the use of electronic channels to promote or market products and services to customers. This can include email, social media, search engine optimization (SEO), and more. Active digital marketing strategies are those that are currently being used by businesses to reach their target audiences. 

Some common active digital marketing strategies include:

Email marketing: This involves sending out targeted emails to potential and current customers. Emails can promote new products or services, give special discounts, or provide useful information such as tips or tutorials.

Social media marketing: This involves using social media platforms such as Facebook, Twitter, and Instagram to promote your business. You can post updates about new products or services, share helpful articles or blog posts, run ads, or hold contests or giveaways.

Search engine optimization (SEO): This involves optimizing your website for certain keywords so that it appears higher in search engine results pages (SERPs). This can help you attract more visitors to your site and hopefully convert them into customers. 

Content marketing: This involves creating and sharing high-quality content that is relevant to your target audience. Content can come in many forms such as blog posts, infographics, videos, and more. The goal is to educate and engage potential customers so that they are more likely to do business with you. 

These are just a few of the many active digital marketing strategies that businesses can use to reach their target audiences. By utilizing these strategies, businesses

Passive Digital Marketing Strategies

There are a number of digital marketing strategies that can be executed without an active, direct involvement from a company. These are known as passive digital marketing strategies, and can be extremely effective in building brand awareness and generating leads.

One of the most common passive digital marketing strategies is content marketing. This involves creating high-quality content that is relevant to your target audience and distributing it through various channels, such as social media, email newsletters, and webinars. By providing valuable information that solves problems or answers questions, you can build trust and credibility with your audience, which will encourage them to do business with you in the future.

Another popular passive digital marketing strategy is search engine optimization (SEO). This involves optimizing your website and its content for the specific keywords and phrases that your target customers are searching for. By making your site easy to find and navigate, you’ll increase the chances of getting found by potential customers – which will ultimately lead to more sales.

Finally, another great way to reach your target audience without an active involvement is through online advertising. There are a number of different platforms where you can place ads, such as Google AdWords, Facebook Ads, and LinkedIn Ads. By carefully targeting your ads to appear on websites or social media platforms that your target customers frequent, you’ll be able to get in front of them with your message – without having to directly contact them yourself.

SEO Tips and Tactics

1. SEO Tips and Tactics

SEO is one of the most important types of digital marketing. It is a process that helps your website rank higher in search engine results pages (SERPs), making it more visible to potential customers.

There are many different SEO tips and tactics that you can use to improve your website’s ranking. Some of the most effective include:

optimizing your website for relevant keywords

creating high-quality, keyword-rich content

building backlinks from other websites

improving your website’s loading speed and mobile friendliness

Implementing these SEO tips and tactics can help you boost your website’s ranking and visibility, bringing in more traffic and leads. For more help with SEO, you can contact a digital marketing agency or consultant.

How Do I Get Found On Yahoo!?

If you want to get found on Yahoo!, there are a few things you can do. First, make sure your website is optimized for search engines. This means using keywords throughout your site, including in the title and in the content. You can also submit your website to Yahoo! Search Engine Optimization (SEO) will help you rank higher in search results, making it more likely that people will find your site.

In addition to SEO, you can also use paid advertising on Yahoo! to get found by potential customers. Paid ads appear at the top of search results, so they are highly visible. You can target your ads to people based on their location, interests, and other factors.

Finally, you can use social media to get found on Yahoo!. Make sure you have a strong presence on major social networks like Facebook and Twitter. Post engaging content and interact with users to build up your following. If you have a large following on social media, you’re more likely to be found when people search for you on Yahoo!.

Advantages of Email Marketing

Email marketing is one of the most effective and affordable ways to reach your target audience. Here are some advantages of email marketing:

1. You can reach a large audience with little effort – Email allows you to reach a large number of people with relatively little effort. All you need is a list of email addresses and you can start sending your messages.

2. You can segment your audience – With email marketing, you can segment your audience into different groups so that you can send them more targeted messages. This helps to improve your conversion rate as people are more likely to buy from you if they receive relevant information.

3. You can track your results – Email marketing provides you with extensive data that you can use to track your results and improve your campaigns over time. This includes things like open rates, click-through rates, and unsubscribe rates.

4. You can automate your campaigns – Email marketing software makes it easy to automate your campaigns so that you don’t have to spend hours manually sending out messages. This lets you focus on other aspects of running your business while still maintaining a strong email presence.

5. It’s cost-effective – Email marketing is one of the most cost-effective forms of marketing available today. In fact, it’s often said that for every $1 spent on email marketing, you can expect an ROI of $44!

List Building Strategies

There are a number of strategies that can be used to build a list of potential customers. Here are some of the most effective:

1. Use social media to build a following. Platforms like Twitter and Facebook are great for connecting with potential customers and promoting your business. Make sure to post engaging content and offer incentives for people to join your mailing list.

2. Host a contest or giveaway. This is a great way to get people interested in your business and entice them to sign up for your mailing list. Be sure to promote the contest heavily on social media and make it easy to enter.

3. Leverage your existing customer base. If you have satisfied customers, they can be a great resource for finding new leads. Ask them if they know anyone who might be interested in your product or service, and offer a discount for referrals.

4. Use targeted advertising. Platforms like Google AdWords allow you to target potential customers based on their location, interests, and other factors. This ensures that your ads are seen by people who are more likely to be interested in what you have to offer.

5. Partner with other businesses. Find businesses that complement yours and see if you can cross-promote each other’s products or services. This can help you reach a whole new group of potential customers

Psychological Triggers to Increase Email Opens + Clickthroughs

1. Make sure your subject line is clear and concise

2. Write for your audience, not yourself

3. Keep your email content relevant to the recipient

4. Personalize your email content where possible

5. Use images and videos sparingly in your email content

6. Use active voice and short sentences in your email content

7. Use A/B testing to improve your email open and clickthrough rates

Digital marketing is a huge and ever-growing field, but it can be difficult to know where to start. This guide has hopefully given you a better understanding of the different types of digital marketing, and what they can do for your business. If you're ready to take your digital marketing to the next level, contact us today and let us help you create a plan that will get results.